In today’s increasingly crowded global marketplace, business owners are facing growing challenges to compete with other companies around the world. Businesses with inventories based largely on perishable goods may find themselves at a distinct disadvantage when it comes to distribution and this is particularly true for companies who do not have access to or use temperature-controlled shipping options.
For these companies, in the absence of such shipping solutions, products that can be offered will be limited to what will still be good during and after transport and this could negatively affect profits. As a result, there are reasons to consider temperature-controlled shipping for your deliveries. Choosing the most efficient options with your shipping company will positively impact your way of doing business.
1. Higher product quality
Perhaps the most significant advantage of temperature-controlled shipping is its effect on overall product quality. Perishable goods shipped at cold temperatures will arrive at markets, warehouses, and residence fresher. Food items will taste better, store longer, and be more visually appealing, in turn increasing sales. Flowers and other greenhouse products will arrive healthier, more aromatic, and more vibrant. Delicate electronics will escape the damages caused by exposure to excess heat or cold. Medications shipped in temperature-controlled vehicles will be more effective, preventing the risks associated with altered potency due to temperature extremes.
These are only a few examples of the effects that temperature-controlled shipping can have on products but indicates the impacts that it can have on your business no matter what industry you are in.
2. Greater Customer Reach
With temperature-controlled shipping, instead of confining the market to sellers, distributors, and consumers within easy driving distance, business owners are able to sell their products to customers nationwide. Organizations with access to climate-controlled air and sea transport know no limits to their customer reach. Their marketplace may expand as far as their marketing platform, reaching out to and serving customers from every corner of the world.
With such an expanded customer base also comes the potential for expanded customer demand. Products which have not traditionally been associated with refrigerated shipping are increasingly being transported by this mode due to the positive effects of temperature control on product quality and distribution. Wines and spirits are an important example of this trend with manufacturers, distributors, and sellers noticing an increase in customer satisfaction and product sales when inventories are shipped in refrigerated versus non-refrigerated vehicles. With increased access to temperature-controlled shipping, companies are able to satisfy customer’s demands and give them exactly what they want.
3. Loss prevention
Securing temperature-controlled shipping may require more costs than other shipping options, but the potential savings of going this route are significant. This is especially true when it comes to loss prevention. The shipping of perishable goods can lead to possible complications such as trucks breaking down, hazardous weather conditions causing delays, and unexpected delays at border crossings.
Without temperature control, these unplanned delays can mean the loss of an entire shipment of goods to spoilage, melting, or overheating. This can result in dramatic losses with no guarantee that an insurance policy would cover them.
4. Territory expansion
Companies who use temperature-controlled shipping vehicles also benefit from an expanded range of business operations. They are no longer limited to acquiring products or materials that are in-season or geographically convenient. Instead, these companies can choose from the best goods and materials available, regardless of location.
Products and materials can be shipped from one coast to another, arriving as fresh as the day they were placed on the truck. They may even be transported overseas via refrigerated containers allowing a business to expand their inventory and offer a greater variety of products to their clientele.
