Everyone loves a good mascot and when it comes to setting yourself apart as a business or organization, there is no better way to do so than by creating a memorable character that clients and fans will remember long after the event is over.

1. Get it right the first time

It is important that you get in right when investing in this great promotional resource though, you only have one chance to introduce the face of your brand to the world and you want to make sure that you make an impression for all the right reasons.

2. The freedom to move

Your mascot is only going to be as convincing as the performer who inhabits it. Without free range of motion and a high level of comfort, they aren’t going to be happy about wearing the costume and it is going to be reflected in how they behave. When a mascot costume allows the wearer to run, jump, dance, and embrace, they will be much better situated to entertain guests and create a dynamic atmosphere.

From a more practical standpoint, free range of motion also means that the person wearing the costume will be safe in case of an incident. They need to be able to move quickly should a dangerous situation present itself, and a proper mascot costume will ensure that’s the case.

Also keep in mind that the quality of your costume reflects the fact that you care just as much about your employees as you do about making a good impression on the crowd. People remember these things and will be left feeling better overall about your company and purpose.

3. Comfort, comfort, comfort

Depending on the climate your mascot is going to be performing in, you need to make different decisions regarding how you’re going to keep the wearer comfortable and at a healthy body temperature. A mascot costume should be designed with comfort in mind and should have adjustable options that make it possible for the person wearing it to remain warm when it is chilly outside, but also have the option for lots of air ventilation during warmer weather.

Don’t forget about the possibility of rain or snow. You don’t want a mascot costume that is going to look miserable when wet or leave the performer in a compromised situation. Invest in a quality and comfortable costume and you will end up getting a lot more use out of it in the long-run.

4. A high durability factor

Speaking of getting use over the long-run, pay close attention to the kind of material that your mascot costume is made out of. Ideally this costume is going to be getting a lot of use, so you want to make sure that it is up for the job. Nothing will make your costume seem less appealing than obviously patches or loose seams.

These little details can mean the different between magical and pathetic. It can seem like a larger investment to use quality material off the bat, but remember that if constructed from the right material, you won’t have to worry about repairs and you can also rest assured that the captivating illusion of your mascot won’t be broken.

5. A friendly and engaging appearance

Unless you’re in the business of scaring people, you’re probably looking to make crowds smile with your mascot. One of the main reasons for having one is the fact that they bring more fun and excitement to your event.

Take the time to think about the nature of the audience you’d like to appeal to and come up with a design that they are likely to want to engage with. Try to incorporate elements that make the mascot look happy and will attract positive attention from the crowd.