Nowadays, organizations have realized the need for video content to draw traffic to their company’s website. However, the main challenge is getting people to sit down and watch these videos from start to finish. People judge your video based on the content, production quality, and the presentation. Therefore, you must maintain your standards to avoid losing your audience. Below are tips to enhance video production quality and keep viewers glued to your content.
1. Originality is everything
It is not a wise decision to copy someone else work because that makes you look untrustworthy. Therefore, it is important to be creative in your video project. Before publishing anything, research well to ensure your content is not covered anywhere else. A good way is to carry out keyword research to find out which videos are popular at that particular period. The AW Media website is a useful source of information if you require additional insights.
2. Be wary of the quality of sound
Nobody is willing to sit down and watch a video with poor sound quality. You even risk losing the attention of the viewers with poor sound recording. So, use high-quality microphones, hands-free if you must. Lavaliere and lapel microphones are good for shooting sit-down videos. And if you’re using a Smartphone, look for a microphone that is compatible with your phone.
3. Videocast is important
You must be selective when looking for the right cast for your video. Hire someone that fits the persona of your content. Look for somebody who naturally connects with viewers, who follows the script properly, and who doesn’t make many mistakes on set. If possible, look for a creative person to help you develop content that matches the theme of your video.
4. Have a plan
Before you start filming, ensure everything is in place. Have a storyline, come-up with a script, and arrange a shot list for filming. Remember writing a video script is not the same as drafting a blog post for your blog. It takes time and effort to come up with a quality video script. Have your video production team help you out with that.
5. Find a suitable location for your set
Where you shoot your video matters the most; trying to fool your audience by set-dressing is a dreadful mistake. Your audience always pays close attention to everything in your video. Therefore, look for a location away from your office.
Also, consider optimizing your video. But first, be careful about where you want to publish your content after editing. Platforms such as Facebook and YouTube have different specifications, and therefore, optimization will be different. For example, YouTube videos’ views don’t count until someone watches it past the 30-second mark. Therefore, strive to make your video as interesting as possible in the first few seconds.